Now is the Moment
According to The Mercury News, The Monterey County Convention and Visitors Bureau is launching a national marketing campaign, “Now is the Moment,” aiming to revive and boost tourism post-COVID-19. This $1.25 million campaign is the largest in the Bureau’s history, targeting both short- and long-haul travelers. The goal is to accelerate economic recovery by driving overnight visitation and promoting responsible travel. The campaign is part of a multi-year recovery initiative, with phases focused on leisure travel, groups and meetings, and international visitors.
Thompson 